Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Marketing: Neglect it at your own peril By Dr. M. L. Yakubu (Lawal Karmanje)


"Creating a brand that inspires and motivates at every point of contact between product or service and consumers is now a priority."

Marketing: Neglect it at your own peril

The declining factor in any business’s ability to exploit its product innovations commercially is the relationship between its marketing and research & development departments. In spite of this